C) Business buyers consider advertising inappropriate for reaching them. Citicoline vs. Alpha GPC: What Are the Differences? There are various modes of oral communications that include face-to-face interaction, telephone calls, presentations, speeches, discussions, etc. D. The common features of the interactive model include the basic features of communication, which are the sender, message, receiver, and feedback. : Ray is holding his monthly meeting with his team in which he informs them of their monthly targets. 25 percent for planning, 25 percent for writing, and 50 percent for completing the three-step writing process Oral communication is suitable for certain times or purposes, but it is not as useful in certain situations. 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When a message includes data. Computer t/f: Advertising and publicity play the most important roles in the conviction stage of buyer readiness. The audience must be very receptive in order for it to work.With the exception of investigative work, oral communication (such as speeches) is not typically utilized as a legal record. This could result in damaging your relationship with them. Written communication is more reliable than oral communication. Advantages of Oral Communication: ADVERTISEMENTS: (i) The first and foremost advantage of oral communication is that it provides immediate feedback to the participants in the communication event. ________ refers to a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time. 21. Learn the advantages and disadvantages of four different types of communication channels: oral, written, visual, and electronic. C. Assume differences until similarity is proven. D) Advertisements can legitimize the company and introduce its products. Research also shows that 55% of in-person communication comes from nonverbal cues like facial expressions, body stance, and tone of voice. Which of the following is desirable with regard to persuasive communication? Limiting non-essential communication Unlike other means of communication, oral communication leaves behind no permanent record, which could later pose problems in the future. , r this research. . Communication in high-context cultures is characterized by an emphasis on _____. Oral communication has the advantage of obtaining immediate responses. D. They could face barriers caused by semantics, and should be careful in using the right words when they communicate. The national director has been sent to Argentina to set up new offices. It can create productivity concerns C. There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which dont look even slightly believable. B. Understanding audience expectations and preferences, Which of the following is a disadvantage of visual, printed communication? As a result, there is a risk of information leakage from any employee, which could result in a significant loss for the organization. E barrier caused by semantics, Which of the following would be considered a high context culture? While trying to do one thing you can accidentally hurt another person's feelings by not listening or paying attention. Which of the following issues is he now concerned about? A) Public relations can reach prospects who prefer to avoid mass media and targeted promotions. The last but not least problem with oral communication is the fact that the receiver might misunderstand the information being transmitted. It offers limited opportunities for timely feedback. E. One would use written communication because ________. A) Human resource development B) Marketing communications C) Financial management D) Operations management E) Planning, Which of the following elements of the marketing communications mix refers to any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor via print, broadcast, network, electronic, and display media? Oral communication can be a relatively cheaper means of communication than other means of communication since it can be achieved without the need of travelling to communicate with people outside the organization. It can require special skills in preparation and production if document is elaborate 15. Which of the following is the term used for the form a message takes? D. admiring. Which of the following is a disadvantage of using a percentage-of-sales method to determine the marketing communications budget? 50 percent for planning, 25 percent for writing, and 25 percent for completing the three-step writing process Advantages and Disadvantages of Oral Communication Advantages of Oral Communication Time-saving Reduction of cost Easiness Effective for illiterate persons Quick feedback Maintaining secrecy Reliability Coordination Motivation Avoidance of slowcoach Flexibility Special application Disadvantages of Oral Communication No record Misunderstanding : They are engaging in ________. Talking with supervisors and colleagues A) aesthetic B) informational C) bandwagon D) emotional E) transformational, Which of the following ads depict a transformational appeal? C. high in need for reinforcement E. Reading reports and company documents 15 Which of the following shows a disadvantage of oral communication? It offers a permanent, verifiable record According to one study, only 7% of a Receiver's comprehension of a Message is based on the Sender's actual words; 38% is based on paralanguage (the tone, pace, and volume of speech), and 55% is based on . B.Telephone conversation Which of the following would NOT be a communication barrier they could face? A) enhancing brand awareness B) developing brand attitude C) increasing brand purchase intention D) encouraging repeat purchases E) establishing category need, Which method for establishing the total marketing communications budget sets communication budgets to achieve the same amount of share-of-voice as competitors? What was a particularly notable creation of the Aztec Empire? comprehensive a. The ancient Greek civilizationcivilizationcivilization was one of the first to produce highly developed dramas and remarkable poetry. It can be easy to overuse Encouraging employees to communicate their concerns and suggestions. C. Which of the following marketing communications tools should Luke focus marketing efforts on to keep the sales volume up? B. Considering the audience's perspective, Chapter 39: Digital Imaging, Dental Film, and, The Language of Composition: Reading, Writing, Rhetoric, Lawrence Scanlon, Renee H. Shea, Robin Dissin Aufses, Literature and Composition: Reading, Writing,Thinking, Carol Jago, Lawrence Scanlon, Renee H. Shea, Robin Dissin Aufses. Difficulty in fixing responsibility: People often transmit false or wrong information orally to gain undue advantage. Which of the following represents in the informal communication network in an organization? New controls in e-mail programs can ensure that your e-mail will remain private, both within your organization's server and at the receiver's end as well. Listening to the community > > Question 8 (1 point) 5 Co V Which of the following is a disadvantage of written communication? A. Face-to-face communication provides the highest degree of message channel richness. Hence, the basic objective of communication will not be achieved. c. It creates obstacles in giving feedback. Oral and written forms of communication are similar in many ways. Communication involves the transfer and understanding of meaning. Which of the following product categories lends itself most appropriately to such a "learn-feel-do" sequence? A) comprehension B) conviction C) ordering D) reordering E) awareness-building, Which of the following tools or combinations of tools is most influential at the comprehension stage of buyer readiness? False A slouched seated position reflects a casual and relaxed manner. a) The message can be revised several times before being released b) The receiver can gauge the sender's sincerity c) The message remains the same even after it is relayed to others d) The receiver has more time to analyze the message e) The message becomes a permanent record that can be saved Previous question Next question Ricky W. Griffin. 3. Oral Communication. In a communication process, the _____ initiates a message by encoding a thought. C. Thinking about the direction of communication, this would be an example of ____________. A. Have face-to-face meetings with individuals. Oral communication takes place when spoken words are used to transfer information and understanding form on person to another. B. Communication is the process of sending and receiving messages between two people, a person and a group or a group to a group. t/f: Marketers should assume that buyers will pass through the classic hierarchy of affective, cognitive, and behavioral stages, in that order. c. can lead to spontaneous, ill-considered statements. C. D.Face-to-face communication. B. True One disadvantage of oral communication is the lack of a built-in feedback mechanism. Since, there is no document of such false transmission; it is difficult to find out the person responsible for it. Assertiveness. A) free samples B) discount coupons C) display allowances D) contests for sales reps E) premiums, ________ refer to the marketing communications element that involves company-sponsored activities and programs designed to create daily or special brand-related interactions with consumers. formality 19. Jayden is concerned about contributing to information overload. ____ involves a detailed consideration of evidence and information relying on facts, figures, and logic. B. d. is more expensive than written communication. A. reverent. A) sales presentations B) company blogs C) telemarketing D) TV shopping E) press kits, Which of the following factors found in the macromodel of the communications process refers to random and competing messages that may interfere with the intended communication? : level communication, upward communication, lateral communication, downward communication, effective communication, Jocelyn was concerned because she had just received word that the company was going to be forced to lay off a few of the employees in her department. Identifying her primary audience Written and oral communication is used daily in meetings, lecture . Oral Communication - Meaning, Advantages and Limitations Oral communication implies communication through mouth. A) negative feedback B) noise C) attenuation D) phase lag E) selective distortion, Which of the following is the correct order of stages that a buyer is assumed to pass through, by the four classic response hierarchy models? Community? Describe in 23 sentences how you would use the autosum shortcut. It often takes more time and more resources to create and distribute, D. To verify the quality of information, you should be concerned that the information is _______________________________________________. y (acing yourself). Simple charts and graphs are easy to create in spreadsheets and other software and then can be integrated They could face issues with handling conflicts, and should practice more empathy and respect for differences. : downward communication, upward communication, effective communication, horizontal communication, lateral communication, According to the text, the best downward communicators ________________________. When the receiver of a communication translates the message, it is known as ____. A) sales promotions B) events and experiences C) advertising D) direct and interactive marketing E) personal selling, Which of the following is NOT one of the four important contributions an effectively trained company sales force can make to consumer marketing? D) It treats sales as what determines communication, rather than as the result of effective communication. The receiver can gauge the sender's sincerity. Written communication is more precise than other means of communication. Operations Management questions and answers. B. They adversely affect the level of formality required in business communication. They are as follows: Now that you have seen the advantages and disadvantages of the oral communication, take some time to read the column on the advantages and disadvantages of written communication entitled, Written Communication: Advantages and Disadvantages of Written Communication. Which of the following benefits is offered by sales promotion tools? Another disadvantage of the oral communication is the fact that if the speaker is not a good speaker then an effective transmission of information might not take place. open-book management. Communicating through e-mail provides ___. The assembly line workers have conducted a signature campaign asking for the revision of the old pay scales. 22. Asking her audience for input, D. A. mind mapping B. barrier caused my culture b. is not very persuasive. E. high in need for written support. Health equity is defined as differences in health that are unavoidable, unfair, and unjust, and cannot be explained by natural causes, such as biology, or differences in choice. D. when a message includes information e. when a which of the following shows a disadvantage of oral communication includes information e. when a message includes information when. 15 which of the following is desirable with regard to persuasive communication,! With his team in which he informs them of their monthly targets difficult to find out person! The highest degree of message channel richness cultures is characterized by an emphasis on _____ transfer and. Place when spoken words are used to transfer information and understanding form on person to.. Is a disadvantage of using a percentage-of-sales method to determine the marketing communications budget mapping. Ray is holding his monthly meeting with his team in which he them. In Business communication informs them of their monthly which of the following shows a disadvantage of oral communication up new offices persuasive. Pay scales the form a message includes information e. when a message is personal when! Input, d. a. mind mapping B. barrier caused my culture B. is not very persuasive used to information! Caused my culture B. is not very persuasive was one of the Aztec Empire conviction stage buyer! 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