hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, '540ef26b-7b55-4961-b3d6-3a3960c26031', {"useNewLoader":"true","region":"na1"}); Reaching out to influencers may seem daunting. We'd send you a package of our products to try and then a few more to host a giveaway for your Instagram followers. Use these DM and email templates to make a positive first impression when you pitch! My pictures are fun vs professional, I rarely theme my content, and quite frankly, I want a more realistic account for my blog. And while all this seems like its a damning indictment against influencers, its absolutely not. No just kidding. Others will see transparency as well. I dont care how many followers you have. Are they upfront in their offer and Instagram collaboration plan? A Guide to The benefits of using Social Media for Australian small businesses, Making Your Website Irresistible: How to Increase Engagement. Forget that I write heartfelt captions, have a business email listed on IG, and I also have a micro influencing policy on my site. If youre interested, please email me at kristen@flexupyourlife.com. By clicking Sign Up, you also agree to marketing emails from both Insider and Morning Brew; and you accept Insiders. You need to perfect your pitch! The left was sent via email and the right was adapted and sent via DM. You are so beautiful. Research their profiles and content instead of pitching them totally cold. Today we're going over how to respond to brand collaborat. He shared two examples of DMs he sends to brands. You also dont want your emails to get buried in a spam folder or left unread. The Did anyone watch the Fyre documentary? When in doubt, keep your messages short and sweet. Know what to say when reaching out to influencers for collaboration. Thanks so much for letting us know! All of this is the essence of influencing and the true meaning of a partnership and collaboration. Low-effort emails reflect poorly on your brand. They will tend to want to "collab" with you because you have a view, a meal, a bag, a dress, a bottle, a bed, a pool or a location that they want to be photographed in. Step 2: Preparing the Pitch. Standard Instagram Collaboration Pitch Template, 3. They have a contract drawn up with all the terms and a pay rate of 720.00 for 6 photos, creative freedom etc. Jalyn Baiden, an Instagram influncer with about 5,700 followers. I only had about 4,800k IG followers at the time. You may buy the product and realize its just poor quality. Then again, some dont. If youre interested, Id love to chat more to go over the perks of our program and how it works. And many influencers, like Gigi Kovach (a part-time lifestyle influencer), go straight to email to pitch a brand. Check out what one of our Instagram collaboration email templates looks like on a mobile screen. As a new small business owner, I found it very helpful and informative. Emails can be longer and more detailed than DMs. For example, Im going to reach out to 20 creators this week.. Answer: You need to lay out your terms and conditions. But getting started is an important step when building relationships with brands. Oh, and we also break down a handful of pitches that fell flat. The influencer outreach process sets the tone for your partnerships. You'll get 25% of any sale you send our way, and 3. Would love to work with you!" on Instagram posts that fit their criteria. Please let me know if you'reinterested and I'll share more details. Refer to the table below: Most creators have a preference in terms of how theyre contacted. Here's how 21 influencers pitch brands, from email templates to media kits. As a brand ambassador, you would partner with us on Instagram campaigns featuring new self-care products that are organic. Products should be free and you should be compensated fairly. Use emails to give a more in-depth explanation of your brand or products. AND GET PAID WHAT YOU ARE WORTH! We'dlove to invite you to become a part of our brand ambassador team! And in many cases, youll be absolutely right. What are some of the red flags that you should not be working with a brand? This isnt a However, you can create group chats and send a single message to up to 32 users, including both followers and non-followers. Hey there. The worst offer I received: Buy our overpriced bathing suit and promote it 3 times a month. Welcome Message Templates 2. I get it. Fact: one-third of recipients will open an email based on the subject line alone. #InfluenceTHIS, These, quite frankly, lazy and generic methods of contact and unprofessional terms of endearment filled with emojis are your number one hint that this brand partnership is an immediate NO.. of them will ever care about your business at all. Does your email sound similar to what other brands are sending out? My name is [insert name here] and I work for [insert company name]. If you work with a shoddy brand, that says a lot about your own brand. They have no real interest in you. Do I work for free? No matter what approach you take, your subject lines should reflect your brands voice. Marina Mogilko, business and education creator with 6.8 million YouTube subscribers. If youre new to influencer collabs, this message is a solid starting point. Joel Bervell, a medical student with about 631,000 TikTok followers. New IGers think this treatment is the norm. I really loved your recent post about [insert topic] and think your followers would be interested in a chance to win our [insert product here]. I am not a lovely, sweetie pie, babe, or cutie to anyone but my husband. As soon as you issue a !join command in the #bot-commands channel, it will send you a direct message. Mass messages dont help you stand out or engage your recipients on a personal level, either. Dont fall victim to ugly Instagram collab scams. A newer breed of influencers, micro-influencers, entered the scene with smaller followings but high engagement. Big influencers DO NOT PAY. commenters that arent just posting sycophantic love and kisses and see what Once theyre engaged, then you can go into more detail about the opportunity. We believe your followers would love the chance to win [insert product here]. When the campaign ended, not only did I get paid my flat rate, but the company surprised me with a huge bonus for top engagement. Sometimes, these opportunities turn out to be fantastic deals that match your business model and help you earn money. To land her first paid deal, Lauren used a media kit. Heres an example: In the travel and booze world, I work with clothing companies, go on sponsored Press Trips, and have created ads for rumits a good life. A good brand collab is being offered a free pair of noise-canceling headphones or fun bookmarks and receiving a commission on sales or for likes and comments. Instagram Collab Scam Flag #1 Cutesy Talk (Is Like A Guy Walking By And Slapping My Butt. Posted on Last updated: December 18, 2020. Say you do. We [insert what you do or your mantra]. As a brand ambassador, you would partner with us on [insert what youd like to utilize your ambassadors for]. and no requirements to post on my page. Im reaching out because we have been following your Instagram and saw one of your most recent posts about your favorite night-time self-care products. She'll often ask for a proper PR contact too, she said. jadedness when dealing with clients, an overestimation of the value of a Nail down your brand ambassador programs perks and rules prior to sending your emails. Im reaching out because [insert what you saw in their feed, posts and what they are passionate about and relate it to your brands purpose]. So its you that has to be your own creative agency, advertising agency and brand protector. Brands send Instagrammers products (or travel, etc) in exchange for showcasing items in beautifully filtered IG posts with captions linking to the brand. In short, we match your brand with influencers that. The takeaway? What's a collab (i.e. Tess Barclay, a Toronto-based creator with about 35,000 YouTube subscribers. Conventional wisdom says that ~100 words is the sweet spot for most business-related emails. If the offer came via an IG post comment or cut and paste email with your brand handle, feel free to delete. You can always use this lawyer-created Sponsorship Contract, from a blogger and lawyer herself. And if you dont, you run the risk of your emails going unanswered. Step 4: Close the Deal Assuming your influencer has responded, it's time to close the deal. Neither should you. Jack Betts, a college athlete with about 5,400 followers. Ive been following your profile on Instagram for a while and love your posts on [insert topic here]. Mind you, many are debating the term influencer these days, but thats another post. What even is a. Try this out with your favorite celebrities today to see how many will reply and remember to share your experiences through the comment box below on how it went. Are They Not Even Following You? Consider that most recipients will see your subject line before they can review your pitch. You get the product for free. Influence is encouraging consumers to purchase highlighted items. Please join our community as we wander around the tipsy world reading books and watching movies to inspire travel. Here are some subject line tips based on recent research to help you brainstorm: Not much of a wordsmith? Here's a quick win: Never send a direct message that just says "hey" or "hello.". Then an Instagram DM (direct message) might be the way to go. "You get a lot of no's when you first start to pitch brands, but then you sort of fine-tune your approach," Kovach told Insider. Some might set aside a certain time per day or week to reply to brands. Please let me know if you'reinterested and I'llsend more details. You really need to know what youre dealing with when youre Here's the 4-page media kit she uses to pitch brands as she expands beyond OnlyFans. Read one of Kovach's word-for-word email pitches she sends to brands. First off, you dont have to respond to a bad collab offer. Influencer Tips. It also shows that you're interested in getting them involved with your social media marketing. You should not have to pay for anything, including shipping. When in doubt, keep your collaboration messages short and sweet. In that case, youll just need to be patient. Because you only have one shot to make a fabulous first impression. Thats okay! In fact, as I typed up this piece, an offer for free underwear came in with no offer of payment for my post Does my account have anything to do with underwear? Not to mention your dog, Waffles, is sooo cute! I believe collaborations should be paid, none of my own money spent, contracted with clear terms, and easy. Thats where Statusphere comes in. I wont overload my opinions here, and I do understand that style is also an aesthetic. For many, this is our part-time or full-time job. Other creators, like TikTok star London Lazerson, take to LinkedIn. Want to learn more? The Best Instagram DM Templates for Your Business 1. These outreach templates can help you promote your next Instagram giveaway. After all, influencers will see your subject line before they even have a chance to review your pitch. "Hi Kait! 4 Instagram Collaboration Email Templates & Samples, love to talk with you about our ambassador program and what. And if you want to triple-check that your emails are on point, we totally get it. In fact, few Make sureyouve chosen your giveaway prizes and rules before you hit send!. Most aren't even legit accounts, and they are pretending to act on behalf of these large brand names. This can increase your chances of a speedy reply. Response rates during outreach campaigns can vary wildly. Once Upon a Brand: Crafting Impactful Brand Narratives for Your Website and Social Media, Check the personality type. Product Giveaway or Competition Something to do with sales or worse!!? Make a lit cocktail. 6 Email and Instagram DM Templates for Influencer Outreach, We also break down best practices for outreach and, Subject lines are crucial when it comes to. The motivation of an influencer is rarely about growing your business. a collaboration) anyway? Discount Templates 4. So when you partner with an influencer, you need to understand IGers starting out want to build brand resumes, and they celebrate when companiesany companycontact them. My team and I loved your post about [insert description of related post]. Im reaching out because we have been following your Instagram and love your honest thoughts on clean ingredients in everyday skincare products. But using a template can make the process so much easier. Using your brand account, follow the creator on the desired platform, as well as any other social media platforms they use. You'd get 50% off our products for life. A DM confirmation wont cut it. Address the representative by name, thank them for considering you, and provide the requested information. If nothing else, remember that Instagram influencing is about showcasing products you believe in with companies that are reputable and treat consumers and marketers with respect. The funnier part is if they arent even following you on your platforms. As a brand ambassador, youd partner with us for [insert summary of your program's goal]. With that out of the way, lets dive into the templates! Dont sweat it! Be the first to know about new Creator Marketing insights to build or refine your strategy with the latest tools and trends. And as you remember, every interaction with your account raises the engagement and make all your publications appear more often on the feed. Here's the email template he uses to score NIL deals. Since [insert what the influencer is passionate about or how their content aligns with your brand], I wanted to see if you'd be open to doing a collaboration together. How much does Instagram pay for 1 million followers? Hence, more sales. Brands flocked to these IGers with newer, faulty tactics. Fact: will open an email based on the subject line alone. This is also a good second line of defense in case one platform sticks you in the spam folder. Just make sure to add your own personality and flair to our templates to make them really pop. She shared two of the templates she used to land her first few deals. It's nice to hear things from a different perspective. Before they even have a chance to review your pitch, business and creator... Your collaboration messages short and sweet love to Talk with you about our ambassador program and it! Offer I received: buy our overpriced bathing suit and promote it 3 a... Way to go over the perks of our brand ambassador team part-time lifestyle )! 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