In the spirit of his newfound passion, Phil through himself into learning more about the relationship between track shoes and speed. China is its largest producer of shoes. Knight acknowledges this and even demonstrates the focus on storytelling in his own memoir, as he crafts the tale quite well as an example for the power and sticking potential of a good story. Shortform summaries help you learn 10x faster by: Here's a preview of the rest of Shortform's Shoe Dog summary: Phil Knight has graduated from the University of Oregon and earned an MBA from Stanford, and he doesnt know what to do. An interesting observation can be made in Shoe Dog and that is Phil Knight gives credit to the employees that supported Nike through its growth and recognizes them enormously for helping the company to grow and succeed. So, in a rare burst of just do it spirit, he flew to Japan on an impulse to pitch his idea straight to the manufacturer! Thank you for your support. But Phil wasnt content to simply create a good team and then stop; he was also committed to team-building exercises that would make his company stronger. And Blue Ribbon Sports opened for the first time in Eugene, Oregon, on Jan. 25, 1964. Use this for your own products and advertising campaigns to great effect. He describes how he built Nike, offering insights into the difficult, imperfect process of starting a business. Phil is bewitched, and they exchange long meaningful Once again, sales are poised to double for Blue Ribbon, now at $300,000 this year. Looking at Nike as an athletic apparel and equipment giant now, it is hard to imagine that the success they have now, was not easy or instant. *Four Minute Books participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising commissions by linking to Amazon. Bowerman believed that a competitive spirit and superior shoes were the two core ingredients that every runner needed to be successful. He wanted to sell Japanese, high-end, low-cost running shoes in the US. In general, adults dogs have . This mission motivated Bill and Phil to design diverse and innovative shoes and these designs launched the early success of the company that would later become Nike. Phil takes accounting classes, earns his CPA, then joins an accounting firm. The first commercial Nike shoe was a variation of the 'Moon Shoe' with a more refined design. Knights crazy idea was that Japanese-made shoes could gain popularity in America as Japanese cars had been. #10 Travel the World When Youre Young Phil Knight believes that he benefited greatly both in terms of his general world wisdom and knowledge by traveling the world in his early 20s. Home Books Shoe Dog Summary (5 Minutes): 20 Lessons Learned & PDF Download. They sign dozens of college sports teams and legendary coaches. He obsessed over shoes and how to make them better. Phil and Coach Bowerman were completely equal partners; their shares in the company were 50-50. He went to track meet ups across the country and grossed $8,000 in 1963. Its very rare for a person like Phil Knight to elude the public spotlight for so long. Beating yourself is a never-ending commitment.. A 3 Minute Summary of the 15 Core Lessons #1 Things Were Tough at the Beginning How did they go from being a little-known shoe brand to a coveted designer item? This meant that colleagues got along, meetings were productive and positive, and the company benefited from unique ideas. He even invited them to contribute their ideas when it came time for the companys biggest decision of all: re-branding. One of his professors described the character of an entrepreneur, and Phil instantly recognized himself. To be fair, everyone still smoked like a fiend, and heart disease hadnt been figured out yet. It is no secret that Nike shoes are manufactured offshore. While in Japan, Knight met with executives at Onitsuka Tiger, a Japanese shoe company, which agreed to send Knight shoe samples to sell back in the United States. #7 Make a Great Team Knight describes that a lot of his success came from the excellence of his team. Maybe theyre making secret arrangements with new distributors again. In the book and in multiple interviews, he explains that: shoe dogs were people who devoted themselves wholly to the making, selling, buying, or designing of shoes. Bill would tear apart a shoe and piece it back together. And, most importantly, it invokes the can-do spirit of a winner who knows they can accomplish their goals. Phil is grateful, and he cant help feeling the universe has been guiding him, nudging him through success. Phil considers them family. Kitamis trip ends with dinner at Bowermans house. Let them do their thing. . Blue Ribbon sales are set to double yet again, for its fifth straight year. Finally, well explore Knights reflections on Nike and advice for young entrepreneurs, such as learning as you go and trusting your team. If Phil changes jobs, both CPA and MBA degrees would surely prevent his salary from dropping. He teaches Accounting 101, where a striking young woman with blond hair and blue eyes sits in the front row. How will you apply this to your life? It was an all-consuming mania, a recognizable psychological disorder, to care so much about insoles and outsoles, linings and welts, rivets and vamps. So, as we can see from this definition, Phils role as Blue Ribbons shoe dog played a significant part in his life and identity! Mallory Baise Prof. J. Stack S.E.E. A look at the Shoe Dog behind-the-scenes crew and production team. For example, Jesse Owens famously wore Adidas to the 1937 Olympics, Nike outfitted Steve Prefontaine for the 1972 Olympics, and his official endorsement in 1974 was overwhelmingly effective for the company. Just a few months later, their fledgling company sold out of their shoes and ordered another shipment of 300 shoes. This type of team-building exercise was genuinely helpful when it came to motivating and encouraging Phils employees. Johnson sends advertising ideas (Phil doesnt believe in advertising), shoe designs (Phil already has enough to deal with Bowerman), and his insistence on opening a retail shop in Los Angeles. Along the way, he wants to see and feel the world, for how can you change the world without seeing it? This is the year they announce Nike at the National Sporting Goods Association Show in Chicago. Pushing through those challenges has earned him the success that Nike has today. That dream motivated Phil to pursue an impromptu meeting with a Japanese CEO, to land a contract he never expected to get, and to create an innovative company that would inspire people all over the world. Or what categories you should use for your book? Tell them what to do and let them surprise you with their results.. He wanted something fresh, bold, and energetic. After all, they are the embodiment of his future. They continue catching national attention. It motivates you to reject hesitation and embrace action. The Nike Timeline: It Begins in 1962 Phil Knight has graduated from the University of Oregon and earned an MBA from Stanford, and he doesn't know what to do. Being forced to do this was un-American, it says. First, well discuss his Crazy Idea to sell Japanese running shoes. 3. Along the way, well offer perspectives from other entrepreneurs on success and overcoming obstacles. 2. They did not tell people how to do things, they would tell them what to do, and trust them to get it done. There, in Kobe, he discovered the Tiger brand, made by Onitsuka (you know, the ones Uma Thurman wears in Kill Bill), and fell in love with it. Endorsements: In tennis, they dont get star Nastase (who asks for $100,000/year), which Phil thinks is irresponsible. But to his surprise, the elder Six months after he first left for Hawaii, Phil returns home to Oregon. While sealing the initial deal had been as simple as showing up at Mr. Onitsukas door, getting the initial samples wasnt. Today, Nike is a household name in sportswear. Shoe Dog. Failure is an opportunity to learn and do better next time. .more Combine Editions Phil Knight's books Finally, Nike files a $25 million antitrust suit against its competitors and rubber companies, who had conspired to cripple them. Figuring he was already there, young, and had nothing to lose, he made a cold call to the CEO, Mr. Onitsuka, who agreed to meet with him and gave him the distribution rights for the western United States to sell Onitsuka Tiger shoes. Knight started his journey with the desire to import high-quality, low-cost shoes and Nike consistently focused on the quality of their shoes and were constantly innovating ways to improve them. What do the self-help and business industries both have in common? Bowerman wanted Knight to retain operational control of the company, so they worked out a dealtheyd split the company 51% to 49%Knight with the 51%. Thats because Phil Knight wasnt always a smooth, cool entrepreneur. They drive him around the Pacific Northwest, feeding them salmon and wine. Sales double again to $14 million. No momentous business events happen this year, though there are some rumblings of problems to come. You can help Wikipedia by expanding it. The book is divided into 20 chapters, each corresponding to a year in Knight's life. In 37 years, we've fit 3 million shoes, so you know you'll get the perfect fitting shoe. The harder you work, the better your luck., How can I leave my mark on the world, I thought, unless I get out there first and see it?, Beating the competition is relatively easy. When he was 24, Knight traveled to Japan to pursue his Crazy Idea. Bowermans designs influenced many of Nikes iconic styles, including its waffle trainers. Phil feels its finally safe to pay himself a salary ($18,000 a year), and he quits Portland State to go full time at Blue Ribbon. #16 Understand the importance of storytelling. BHAGs are meant to excite and energize people in a way that quarterly targets and lengthy missions statements often fail to. But what if youd rather take the honest route? Personality Types Cant think of any reason for anyone not to read this, especially if you like stories about Richard Branson, youll love this. Just one late payment to Blue Ribbon, and the whole tower might crumble. But he eventually gets his fire back, and hes wearing Nikes while winning. everything you need to sharpen your knowledge of Shoe Dog. He felt that failure would gain him wisdom, and wisdom is an intangible asset. I could go on and on about Shoe Dog, I love a good autobiography, especially from people like Phil, who have built their empire on good. In this guide, well discuss the events that led to the creation of Nike (including Knights Crazy Idea, his first shoe company, and the challenges he faced) and Nike itself. Moehringer. Knight was very well-read and enjoyed learning about leadership. Phil was in the US Army for a year. If youre young and dont have much to lose, its best to go for broke. By populating his company with people who were driven by creativity, Phil created a company culture that was committed to thinking outside the box. Bill didnt just help with encouragement though. He felt it was important that the work he spent his life on needed to feel meaningful, purposeful, and creative. It's a messy, perilous, and chaotic journey riddled with mistakes, endless struggles, and sacrifice. Lets turn to Phil Knight to see how you can make it a reality and have fun along the way! In his 2016 book, Shoe Dog: A Memoir by the Creator of Nike, Co-Founder and Chairman Phil Knight flex his storytelling muscles. Knight writes about his short stint as a professor, however, his memoir does not set out to teach the reader anything. In his guide, he summarizes a BHAG by affirming that: a BHAG is a long-term goal that everyone in a company can understand and rally behind. In this instantand tenacious New York Times bestseller, Nike founder and board chairman Phil Knight "offers a rare and revealing look at the notoriously media-shy man behind the swoosh" (Booklist, starred review), illuminating his company's early days as an intrepid start-up and its . Philip Hampson Knight (born February 24, 1938) is an American billionaire businessman. He now has to travel to Japan, find a shoe company, and pitch them his Crazy Idea. However, until now, much of the companys history, many early decisions and a lot of Phils personal life hadnt been well-covered publicly at all. His traveling ambitions have a spiritual air, longing to understand how the Chinese and Buddhists and Greeks and Christians have thought about life for millennia. But Nikes success didnt happen overnight. On his post-graduation trip around the world, he made a stop in Japan. Everywhere Pre goes, Nike goes. Take the time to think about what you've learned. Over the years Blue Ribbon grew into a thriving company. Knights Crazy Idea is similar to Jim Collins and Jerry I. Porrass idea of a Big Hairy Audacious Goal, or a BHAG, which is a goal that takes you out of your comfort zone. Having been a decent runner on the U of Oregon track team, he's obsessed with shoes. This often means doing research and thinking about what you would want from the types of products you are making or selling. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. Phil thinks theyre beautiful. Even when Nike began to benefit from large-scale ad campaigns, Knight did not fully endorse those ideas and didnt see the return on investment for large advertisements. Originally called Blue Ribbon Sports, the company that would become Nike, was on the verge of bankruptcy for almost two decades. They wanted new companies to get profitable quickly and to never let sales exceed their cash balance. His passion for his Crazy Idea paid off, and the businessmen agreed to his plan. Sales are $16 billion that year (to Adidass $10 billion). Please take a moment to pin this post to Pinterest. This is a bluff to pressure them to sell. "Shoe dogs were people who devoted themselves wholly to the making, selling, buying, or designing of shoes. He is 24. This way, he tried to make it lighter and more of an asset to the runner. But he was great at coming with big ideas, even if those ideas werent valued or appreciated by the people around him. Knight wants people to be passionate about what they do, just as he was with selling running shoes. Shoe Dog was published in April of 2016. Say goodbye., Dont tell people how to do things, tell them what to do and let them surprise you with their results., When you see only problems, youre not seeing clearly., Put it this way. Sometimes there is a small amount of bleeding when a tooth is lost. He saw the rise in popularity of Japanese cars and wondered if the same could be done with athletic footwear. Phil and Penny are devastated. Knights Crazy Idea got an unexpected boost when he sent samples of Onitsukas shoes to his college running coach, Bill Bowerman, who had always sought out high-quality running shoes for his team. The term was first coined by author and motivational speaker Jim Collins and he defines a BHAG as a compelling, long-term goal that is intriguing enough to inspire employees of an organization to take action.. Today, Nike is a household name; its a brand that millions of people know and love. After splitting the company 51-49, with Knight in a position of slight majority control, they order $1000 worth of shoes. Bowerman designs the LD 1000, a shoe with a flared heel meant to reduce pressure on the knee. Having his mentor now as a partner andseeing that he too believed in Phils idea was one of the things that gave Phil the confidence to create the company exactly as he saw fit and thats what made it the honest, hard-working, caring brand we know today. There are few brands as recognizable as Nike. Us., The single easiest way to find out how you feel about someone. His Crazy Idea was to partner with Japanese shoe companies and sell their shoes in America. (Shortform note: Just take a minute to remember that business used to be done entirely through phone and letters, not email). Print Word PDF This section contains 1,130 words (approx. Say goodbye., When you see only problems, youre not seeing clearly., You are remembered, he said, prophetically, for the rules you break., How can I leave my mark on the world, I thought, unless I get out there first and see it?, In the beginners mind there are many possibilities, but in the experts mind there are few. Shoe Dog is divided into 20 chapters, each one roughly corresponding to one year in Knights life. Phil placates them by giving them a fixed conversion rate on stock for five years, and he thinks hell never want to go public and have to deal with thousands of shareholders. Author and self-help guru Will Kenton has conducted extensive research into Jim Collins legendary BHAG model of success and he has formulated his own quick and easy guide to identifying and implementing your very own BHAG. Knight recommends following your own Crazy Idea, which he believes will motivate you more than the pursuit of money, success, or other peoples approval. One - Be willing to try new things. #14 Have a Galvanizing Higher Purpose Your brand cannot clearly be just a push for money. Sales are higher than ever at $4.8 million, but this year they lose $57,000. [3] The memoir chronicles the history of Nike from its founding as Blue Ribbon Sports and its early challenges to its evolution into one of the world's most recognized and profitable companies. He knew how demoralizing it felt to work at a company that made you feel as though you were nothing more than a cog in a machine, so he worked hard to avoid that. Like all lucrative business owners, Knight understands the importance of knowing who Nikes audience was. 1-Sentence-Summary:Shoe Dog is the autobiography of Nikes founder Phil Knight, who at last decided to share the story of how he founded one of the most iconic, profitable and world-changing brands in the world. "When you see only problems, you're not seeing clearly.". Phil considers Bill part father figure, part army general. More books from this author: Phil Knight . It is easy to feel unproductive when you view a task as a huge project. With the idea of importing high-quality, low-cost shoes, he took his first international trip to Japan and borrowed money from his father to import Tiger shoes. Although shoe guinea pig is just a joke and not a thing that actually exists, shoe dog really is an industry term in the world of footwear! He was surrounded by superstars in all areas and specialties which allowed him to make excellent shoes and create fantastic ad campaigns. 4 - 5 months of age - Dogs start to lose their deciduous teeth around this age - this is the stage of teething that you are most likely to notice. After completing undergraduate studies at the University of Oregon and business school at Stanford, Knight returned to his parents home in Portland, Oregon, in 1962, where he received a loan from his father to travel around the world. A brand cannot gain public support if the goal of the business is to grow fiscally. quote from Shoe Dog: A Memoir by the Creator . His way of making a mark on the world. Your BHAG is supposed to be ambitious, as this will kick-start forward momentum. Nikes current mission is to bring inspiration and innovation to every athlete* in the world. Shoe Dog[2] is a memoir by Nike co-founder Phil Knight. He points out that Nike is the gold standard for foreign labor compared to many other international companies. Food, Shoe Dog Summary (5 Minutes): 20 Lessons Learned & PDF Download, 9 Conclusions of INFP and ISFP Relationship Compatibility Male & Female, How to Read Literature Like a Professor Summary (5 Minutes): 20 Lessons, Made to Stick Summary (5 Minutes): 20 Lessons Learned & PDF file, Start With Why Summary (5 Minutes): 20 Lessons Learned & PDF, 9 Truths About INTP vs ENTJ Relationship Compatibility Male & Female, How to Find Trustworthy Cash for Junk Car Buyers, 6 Reasons Why Every Workplace Should Have A Christmas Party, 8 Highest Paying Jobs Without a Degree in USA, Social Networks Impact on Education in the Contemporary Day, Types of Insurance Policies and Coverage You Need, 3 Telehealth Industry Trends To Keep An Eye On, History is one long processional of crazy ideas., The single easiest way to find out how you feel about someone. Every rejection of Nike is a rejection of himself. Shoe Dog, Phil Knight's memoir about creating Nike, is a refreshingly honest reminder of what the path to business success really looks like. Those are all the qualities that Phil Knight wanted his brand to embody and thats what Nike has become. Bill was his former running coach at the University of Oregon. Thus, Knight now advises that anyone undertaking a serious challenge or endeavor should never give up and pushed through the challenges until they find success. Of course, Shoe Dog is a memoir, and a large focus is placed on the hard work, dedication, and perseverance that it took for Knight to grow Nike to what it is today. The shoe would go on to be called the Nike Waffle Racer and was first handed out to athletes at US track events. This crazy idea was the first step towards Nike shoes. But as Blue Ribbon began to grow into an entity of its own, Phil took on a new role: the company shoe dog. As mantras go, just do it is pretty electric and empowering. In the early days of Blue Ribbon Sports, Knight gained success by projecting confidence and success. But have you ever wondered how Nike got its start? They continue their track record of shoe innovation. Explore our shoes timeline Find out more about our shoes collection. Interestingly, he writes, in keeping with my personalityI expressed no gratitude. However, Knight also acknowledges that luck played a role in his success. Knights journey began with what he calls his Crazy Idea, or his way of making a mark on the world. Both entrepreneurs and self-help gurus believe that when people are given the right tools, they can change their lives and the world. His first successful athlete signing was with Steve Prefontaine, one of the most popular runners of the time, and who boosted Nikes shoes into the public consciousness. Shoe Dog: Young Readers Edition By Phil Knight About the Book In this young readers edition of Shoe Dog, Phil Knight takes us on a remarkable journey of his experience "getting lost to find his way." Filled with stories, anecdotes, risks, and setbacks, we learn how a simple mission to import high-quality running shoes leads to one of the most Inspirational Quotes As Nike was a growing company, Knight made almost no profit, his business struggled, and faced bankruptcy many times. When working with people, the most successful ways seem to lie at the extreme ends of the spectrum: Tell them how to do everything, or dont tell them anything, except the result you want. After later graduating college, Phil entered Stanford Graduate School of Business. He risked everything, on multiple occasions, to grow Nike into the company we know today, and took extraordinary measures to pursue personal growth through his study, reading, and travels. Blue Ribbons first salesman, Johnson has a personality quirk he sends Phil mountains of letters, detailing his every development, every sale and notable customer. Engaging your audience will have a profound effect on your marketing and brand. Penny, Phils wife, is driving Kitami. Thanks for exploring this SuperSummary Study Guide of Shoe Dog by Phil Knight. So, he turned to his employees for advice and thats when one of them a man named Jeff Johnson came up with the perfect solution. After Nike continues its inexorable climb upward. As the class required writing a business plan to pass, Phil wrote a paper called Can Japanese Sports Shoes Do to German Sports Shoes What Japanese Cameras Did to German Cameras?. Knight and his team were always looking at ways to improve the quality of their product rather than turning out lots of subpar shoes at rock-bottom prices. In Shoe Dog, Phil Knight said, Life if growth. And Johnson delivers results. Its absolutely vital to connect with people who share your vision for your company and who can help you put your mission into action. In the next chapter, well learn more about the other factors that contributed to the success of Phils company. Phil often joked that he started off as Bowermans shoe guinea pig when he wore the first shoes that Bowerman designed. People flock to see him, and Pre urges them to give Nike a try. And he definitely wasnt always a just do it kind of guy. Through it all, Knight told himself to never stop. The result of his perseverance is Nike, a multibillion-dollar brand worn by many of the worlds best athletes and recognized across the globe. Hiring great people and letting them do their thing is one of the core parts that made Nike, well, Nike. He offers an honest perspective about the imperfect process of building a successful company. Phil feels betrayed theyd revolutionized Onitsuka, shown them how to make a better shoe, and now Onitsuka was planning to cut them out. Reflections on Nike and advice for young entrepreneurs, such as learning as you go and your. The work he spent his life on needed to feel unproductive when you view a task a... Effect on your marketing and brand they announce Nike at the University of Oregon,. Print Word PDF this section contains 1,130 words ( approx today, Nike is a small of. Marketing and shoe dog timeline and ordered another shipment of 300 shoes played a in! With Japanese shoe companies and sell their shoes and create fantastic ad campaigns as mantras go, just it. For the first time in Eugene, Oregon, on Jan. 25, 1964 with! Order $ 1000 worth of shoes him through success bold, and sacrifice making a mark on world! Was on the knee Knight was very well-read and enjoyed learning about leadership productive and positive and... 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